Dr Dave Stewart Director
Dr Dave Stewart is a senior Australian marketing academic and industry specialist in marketing metrics, with extensive experience in financial services.
Before setting up MDA with Maurie, Dave was a marketing academic at Monash University for ten years, teaching marketing metrics and marketing research to undergraduate and graduate students. He is co-author of the text Marketing Research: The Second Pacific Rim Edition, Wiley Australia, 2007. For three years he was Program Director for the Master of Marketing, receiving a Dean’s Commendation for Excellence in Teaching in 2009.
Dave continues to be involved in academic research at Monash University, and now holds a position of Adjunct Senior Lecturer in the Department of Marketing. He is a member of both the American Marketing Association and the Australian Marketing Institute, and is a certified practicing marketer (CPM).
Aaker, D.A, Kumar, V., Day, G. S, Lawley, M., Stewart, D.B., 2007, Marketing Research, 2nd Pacific Rim edition, John Wiley & Sons, Australia.
Refereed Journal Articles Publications
Worthington, S., Thompson, F., Stewart, D.B., 2011, Credit cards in a Chinese cultural context – The young, affluent Chinese as early adopters, Journal of Retailing and Consumer Services, vol 18, issue 6, Pergamon, Oxford UK, pp. 534-541.
Harvey, C., Stewart, D.B., Ewing, M., 2011, Forward or delete: What drives peer-to-peer message propagation across social networks?, Journal of Consumer Behaviour, vol 10, issue 6, John Wiley and Sons Ltd, West Sussex UK, pp. 365-372.
Bampo, M., Ewing, M., Mather, D.R., Stewart, D.B., Wallace, M., 2008, The effects of the social structure of digital networks on viral marketing performance, Information Systems Research, vol 19, issue 3, INFORMS, Hanover MD USA, pp. 273-290.
Worthington, J., Stewart, D.B., Lu, X., 2007, The adoption and usage of credit cards by urban-affluent consumers in China, International Journal of Bank Marketing, vol 25, issue 4, Emerald Group Publishing Limited, UK, pp. 238-252.
Tsarenko, Y., Stewart, D.B., 2006, Consumer privacy concerns with loans offered by Australian financial institutions, Monash Business Review, vol 2, issue 3, Faculty of Business and Economics, Monash University, Caulfield East Vic Australia, pp. 1-7.
Stewart, D.B., Ewing, M., Mather, D.R., 2009, A conceptual framework for viral marketing, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 – 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7.
Thompson, F., Worthington, S., Stewart, D.B., 2009, The young affluent Chinese and their attitudes towards using credit cards – A replication study across time and city, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 – 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7.
Mather, D., Ewing, M.T., Stewart, D.B., 2008, Simulation in Viral Marketing, Operational Research Society 4th Simulation Workshop (SW08).
Tsarenko, Y., Stewart, D.B., 2007, Customer privacy concern in dealings with financial institutions, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 1045-1051.
Worthington, S., Lu, X., Stewart, D.B., 2006, Consumer attitudes and behaviors towards using credit cards in China, Proceedings of the Fordham University Conference on the Marketing of Financial Services, 27 October 2006 to 28 October 2006, Fordham University, New York NY USA, pp. 37-54.
Tsarenko, Y., Stewart, D.B., Gabbott, T.M., 2004, Privacy implications in the online financial marketplace, Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance, 08 June 2004 to 12 June 2004, Global Business and Technology Association, USA, pp. 795-802.
Scholem, P., Stewart, D.B., 2002, Towards a measurement framework for stakeholder-issue identification and salience, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2481-2487.
Stewart, D.B., Jevons, C., 2002, Towards establishing a hierarchy of importance of customer service measures, Proceedings of the fourth Australasian services research workshop, 07/02/02 to 08/02/02, Monash University, Melbourne Vic Australia, pp. 111-121.
Postgraduate Research Supervision
Program of Study: Doctorate by research.
Thesis Title: Applying an Extended Service Profit Chain Model to the Automotive Industry: A Longitudinal Perspective.
Supervisors: Ewing, M (Joint-co), Stewart, D.B. (Joint).
2006 Concept design of Department of Marketing teaching resource: Statistical and Decision Analysis Applets, www.buseco.monash.edu.au/mkt/resources/applets
2009 Recipient of Dean’s Commendation of Excellence in Teaching.
2007 Recipient of Dean’s Commendation for Excellence, in recognition of outstanding achievement in research publication
2007 Named “Researcher of the Year” in the Department of Marketing at Monash University.
Collapse Dave’s Publications, Research Supervision, Teaching Innovation and Academic Awards
Maurie Logan Director
Maurie Logan has held senior positions in the marketing and market research profession for over 20 years, with extensive experience in marketing research consulting on both the client and supplier sides.
He has consulted with a range of clients including financial services, automotive, utilities, telecommunications and education. His experience on the client and supplier side ranges from customer satisfaction and defection, segmentation, brand and advertising, channel and intermediary strategy, through to product development.
Maurie has lectured on metrics and marketing research and has presented on the application of research for decision making. He is a full member of the Australian Market and Social Research Society.
Joanne McGregor Associate
Joanne has over twenty years experience in consumer, industrial and services marketing, both within Australia and overseas.
Joanne has worked for, and consulted with a range of organisations including: consumer goods, franchising, leisure, and education. She has also run her own business providing international market research on new product development for Australian manufacturers.
Joanne is also a Teaching Associate at Monash University for the Postgraduate Master of Marketing program. She lectures on a range of online subjects, including: Services Marketing, Strategic Brand Management, Product Management & Planning, Buyer Behaviour and Sustainable Marketing.
Karen Lurati Associate
Karen Lurati is a retail consultant and trainer. She has over twenty years marketing experience in the industry and held a number of senior positions.
Karen’s experience and practical knowledge is in large chain and small store retail across many industries specifically in Buying and Marketing Strategy. Online and direct retail marketing are also an area of expertise. She has trained and consulted to many retail businesses within the Hard Goods, Fashion, Grocery and Service industries. She has a proven record of achieving results with many challenging retail issues.
Karen currently lectures in the areas of Merchandising, Online Marketing, Retail Management and Marketing, and also facilitates training with the Australian Retailers Association. She is CERTIV Workplace Training and Assessment accredited and an Associate member with the Australian Marketing Institute and CPM qualified. She holds a B.Bus (Marketing) and MBA.